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Sam Otway
Affiliate Marketing Manager,
Debenhams
I currently lead the affiliate team at Debenhams, with a wide range of experience across both agency and brand-side roles, managing and developing affiliate programmes for a variety of brands across the UK and internationally. I’ve worked across pretty much every side of the channel, from strategy and partner management to commercial negotiations, performance and growth, giving me a good understanding of what makes affiliates work from both a brand and partner perspective. I’m passionate about how the channel continues to evolve, and I'm always interested in finding new and better ways for Debenhams to get more from the channel.
Sessions
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Built in the North: How Regional Brands Are Scaling Partnerships10-Sep-2026CJ Main Stage
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