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James Bentley
Director of Artificial Intelligence Strategy,
Awin
James Bentley leads AI Strategy at Awin, advancing generative AI adoption, product innovation, and AI governance. He regularly speaks at industry events on practical AI applications and builds hands-on AI prototypes. James previously held leadership roles at Adobe and holds an MSc from LSE.
Sessions
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03-Sep-2025Main StageAI Meets Affiliate – Live Vibe Coding Demo