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Chikay Lo
Founder,
Lo Digital
Chikay is a leading voice in affiliate and performance marketing, with over 14 years’ experience in digital marketing across luxury e-commerce. She spent more than seven years at Cult Beauty, where she built and scaled the affiliate channel into one of the brand’s most commercially impactful revenue drivers, becoming Rakuten’s top European account.
Her work has been recognised through multiple industry awards, and she holds advisory positions across leading networks and partners including the Affiliate Agency Board, Rakuten and Hello Partner.
Known for her deep technical expertise, Chikay has built a reputation for identifying fraud, fixing misattribution and restructuring programs to reflect genuine value.
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