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WPP Manchester Campus
- Networking & Fun
Number 10 isn't the only thing setting up shop in Manchester this year... APMA and AAB are bringing their first-ever northern update to the city, and it's landing the night before Affilifest because we don't do things by halves up North. Expect the industry's sharpest minds unpacking the conversations everyone's having right now: incrementality, Mixed Media Modelling (MMM) and the AI-driven, zero-click shift that's rewriting the industry as we know it. Spaces are limited so grab yours here: http … Read More
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Lane7 ManchesterSponsored by:
Sponsored- Networking & Fun
Come for the drinks, stay for the competition. Don’t go into Affilifest North cold. Grab a drink thanks to Webgains, get to know a few faces and see who takes the games far too seriously before the main event has even started. RSVP needed - just hit 'Add to schedule' in the app when it launches on 13 August. The address for Lane7 is Unit 3, 235 Deansgate, Manchester M3 4EN.)
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VIP Lounge, Freight Island
- Networking & Fun
Coffee, breakfast, and meeting people who get what you do. Closed door, creators only round the table. Most of you have never sat down with another creator running the same kind of deals you are. This is that room. We’ll talk rates, tracking, retention, what’s working and what they keep getting wrong. Spaces are limited.
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Freight Island
- Key Timings
Swing by, grab your badge, and start the day right (ideally with a coffee in hand!). While you're there, load up on ribbons - because at Affilifest North, we like knowing who's who at a glance. Then it's game on: get prepped for a full day of learning, networking, and the kind of conversations that actually go somewhere.)
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Freight IslandSponsored
- Networking & Fun
Need a reset between meetings? Head to the Awin Café for a proper coffee and a minute to catch your breath. Grab something to go or pull up a seat - either way, it's the perfect spot to jot down notes, plan your next move, have a meeting or just people-watch between sessions.
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Freight Island
- Networking & Fun
This is where the app-scheduled meetings stop being names in your calendar and start being actual conversations. We're open for business so find your table, find your person, and get straight into it. No hunting around a crowded hall, no awkward "wait, are you...?" - just the meetings you booked, happening exactly where they're supposed to. Come with your pitch sharp and your questions ready.)
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Roundtables
- Roundtables
Affiliate managers are under more pressure to prove incrementality, but MMM, attribution models, and internal BI often undervalue or misunderstand the channel. What evidence actually gets leadership to increase budget? How are teams using holdouts, new-customer data and assisted conversions? What do you do when MMM says one thing and platform data says another? How do you separate “incremental” from “would have happened anyway”? What should networks and partners provide to make the business case … Read More -
FeaturedCJ Main Stage
- Main Stage
The UK’s strongest affiliate and partnership programmes are no longer concentrated in London. This opening panel will bring together leaders from some of the biggest northern brands to discuss how they attract talent, build high-performing teams and navigate the very different commercial pressures affecting their sectors.Speakers
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CJ Main Stage
- Main Stage
Affiliate is increasingly being judged through Marketing Mix Models, but is the model seeing the full picture? Cashback, creators, content, comparison, loyalty and technology partners all play very different roles, yet they are often grouped into a single channel built from incomplete data. This panel brings together brands, measurement experts and affiliate leaders to examine where MMM gets affiliate right, where it may be marking the channel down, and what brands need to change before the mode … Read MoreModeratorSpeakers
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Roundtables
- Roundtables
Fashion and beauty affiliate programmes are under pressure from tighter margins, rising acquisition costs, changing consumer behaviour, and an increasingly crowded partner landscape. The same partners and tactics are not delivering the same results they once did. Discussion points: Which partner types are driving genuine growth across fashion and beauty? How are brands balancing new customer acquisition with profitability? What is working across creators, content, cashback, voucher and loyalty? … Read MoreModerator
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CJ Main Stage
- Main Stage
Search is changing, audiences are discovering products in more places, and brands are under increasing pressure to prove the value of every partnership. This panel brings together leading content publishers to explore how their role is evolving beyond traditional affiliate links and last-click conversion. We’ll look at how publishers are responding to AI search, changing audience behaviour and the growth of creators, commerce content and retail media. The discussion will cover where content publ … Read MoreSpeakers
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Roundtables
- Roundtables
60 minutes, 30 brands, hands-on, focused on what affiliate managers do every week: partner research, personalised outreach, meeting preparation, programme analysis, reporting and repetitive administration. For brands & retailers only. Spaces are limited. RSVP by hitting ‘Add to schedule’ in the app.
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CJ Main Stage
- Main Stage
In this interactive session, successful creators lift the lid on how they decide which brands to work with, what makes them ignore a brief, and what separates great partnerships from forgettable campaigns. Expect honest opinions, real examples and practical advice you can take straight back to your next campaign. This isn't a traditional panel. Our creators will react live to real-world scenarios including: Rate this outreach email Roast this creator brief Green flag or red flag? Instant yes vs … Read MoreModeratorSpeakers
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Roundtables
- Roundtables
How do you separate genuine opportunities from AI-generated noise? Finding new affiliate partners should be getting easier. We have more data, more AI and more discovery tools than ever before. So why are so many brands still struggling to find partners that deliver real, incremental growth? As AI transforms how consumers discover brands, how marketers discover opportunities and which opportunities deliver the best results, Affiliate teams are under increasing pressure to make faster, smarter … Read More
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CJ Main Stage
- Main Stage
Conversion partners are often the first to be blamed for cannibalisation, discount dependency and taking credit for sales that would have happened anyway. But does the data actually support that? This panel will challenge the assumptions surrounding lower-funnel partners and explore the value they add beyond the final click. Expect an honest discussion on incrementality, new customer acquisition, conversion uplift and how brands can measure these partners more fairly.Speakers
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Freight Island
- Networking & Fun
The bar is open and you've earned it. Grab a drink, find a familiar face (or make friends with a new one), and let the day's conversations carry on somewhere a little more relaxed. This is where the best follow-ups happen - no agenda, no time slot, just good company and a cold one in hand.)
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CJ Main Stage
- Main Stage
You are invited to our Lovable hackathon! Build Something That Actually Solves Your Monday Hands-on Lovable hackathon - go from idea to working app in 60 minutes. No coding needed, just a laptop and a real problem you want to fix. Lovable's team will be in the room the whole time to help 🙌 RSVP needed - hit ‘Add to schedule’ in the app. Already signed up? Take our quick 1 question survey to tailor the session to you!
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Roundtables
- Roundtables
Everyone wants to diversify away from the same cashback and voucher partners, but discovering, assessing, and successfully testing new partners is still difficult. Which partner types are currently delivering genuinely new growth? How do you assess creators, commerce content, CLO, brand-to-brand, retail media and emerging tech partners? How much budget and time should be ring-fenced for testing? How do you decide quickly whether to scale, optimise or stop? How do teams activate the long tail wit … Read More -
VIP Lounge, Freight Island
- Networking & Fun
Huddles are small, topic-led meet ups. This one is for Women in Affiliate. A space for women in affiliate to connect, share experiences, and build relationships. Whether you’re just starting out or years into the industry, come along to meet others, swap stories, and support each other’s growth. Expect new connections, and a chance to feel part of a supportive community. Grab your Women in Affiliate badge ribbon from the info desk, then come and join the Huddle.
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Roundtables
- Roundtables
The affiliate industry is evolving faster than ever. AI, creators, commercial thinking and changing consumer behaviour are reshaping what it means to be an Affiliate Manager. But what skills will actually matter by 2030? Join this roundtable as we explore How AI is transforming our roles, why relationships are becoming even more valuable Whether affiliate managers are evolving into commercial marketers Why our channel deserves a bigger voice in business strategy Whether you’re just starting out … Read More
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FeaturedTangerine
- Networking & Fun
The day doesn't end when the sessions do! Drinks, live music, and a crowd that's fully leaning into the moment - this is where the deals started in the meeting room, actually get sealed. Bump into your next partner over a drink, not a business card. Late-night, high-energy, and honestly one of the best parts of the whole event. RSVP in the app and we'll see you there.)
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