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Latest industry initiatives from the APMA
Number 10 isn't the only thing setting up shop in Manchester this year... APMA and AAB are bringing their first-ever northern update to the city, and it's landing the night before Affilifest because we don't do things by halves up North. Expect the industry's sharpest minds unpacking the conversations everyone's having right now: incrementality, Mixed Media Modelling (MMM) and the AI-driven, zero-click shift that's rewriting the industry as we know it.
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