Affiliate marketing is undergoing a seismic shift. AI has become the silent gatekeeper of customer attention, deciding what’s seen, clicked, and bought. In today’s machine-mediated market, a re-shaped customer journey, shrinking visibility, hidden risks, and rising fraud present urgent challenges for marketers to overcome.

This roundtable brings together senior brand and agency leaders to share experiences, compare approaches, and explore practical ways to navigate these shifts. Together, we’ll look at how the industry is spotting competitive changes earlier, finding untapped growth, and safeguarding budgets, turning these highly-present shared challenges into a collective playbook for success.

What We’ll Discuss

• Keeping pace with competitive shifts – how are brands anticipating early changes in rankings, placements, and partner activity before they erode performance?
• Uncovering hidden growth – what challenges do brands face in identifying untapped partners and market gaps before competitors move in?
• Safeguarding budgets and brand integrity – how are teams tackling attribution hijacking and sophisticated fraud at scale?
• Moving from reactive to predictive – what will it take to make faster, more confident decisions in partnerships?

Audience: Retailers and agencies only.

This is a brand and agency only roundtable. Spaces are limited to keep the discussion focused and practical. RSVP needed (just click add to schedule in the app).