ROUNDTABLE: The Tracking Trilemma: Consent, Mobile, and Server-to-Server
This round table will dig into the three big tracking challenges right now: consent, mobile, and server-to-server.
We’ll look at how consent windows and regulation are reshaping the way affiliate tracking works, where merchants and networks are struggling, and what publishers need to stay competitive. Mobile journeys are only getting more complex with apps, in-app browsers, and deep linking, so we’ll share what’s working and what’s not. And we’ll debate whether server-to-server is the long-term fix or just another layer of complexity.
The focus is simple: what’s broken, what’s being fixed, and how we move forward as an industry.
Who should attend:
This roundtable is for anyone wrestling with the realities of tracking right now. Affiliate managers at brands and retailers who need reliable, compliant data. Publishers who want to stay competitive as journeys get more complex. Networks, agencies, and tech partners working on solutions. If you care about how consent, mobile, and server-to-server tracking shape the future of affiliate — this is the room you need to be in.
Limited to 15 spots. RSVP by adding to the schedule in the app.