Affiliate marketers today face tighter margins, cautious customers, and pressure to scale – not by scrapping discounts altogether, but by using them more intentionally - as post-purchase rewards tied to real customer actions, often in partnership with complementary brands. In this closed-door roundtable, brand-side affiliate and eCommerce leads will exchange insights on a powerful, but often underleveraged tactic: brand-to-brand partnerships. We’ll unpack how UK retailers are teaming up across the funnel – from PDP nudges to post-purchase rewards – to unlock conversion, new revenue streams, and high-value customer acquisition. This session focuses on practical ideas, peer learnings, and measurable outcomes – with discussion points including: How to boost conversion without eroding margin Smarter ways to reward customers post-purchase - without conflicting with existing activity Examples of reciprocal voucher networks that enhance customer value and drive net-new traffic How to integrate partner offers into thank-you pages, lifecycle emails and even PDP overlays Assessing the true incremental value of partnership-led strategies vs existing affiliate tools Whether you’re looking to monetise untapped customer moments, plug in a new partner model, or simply diversify your mix - this is the place to explore what’s working, and what’s not Audience: Retailers only Apply to Attend Through The App This is a brand-only roundtable, open to retailers running affiliate or paid media activity. Spaces are limited to keep the discussion focused and practical. If you'd like to join, please apply and we'll confirm your place.