Global advertising spend is forecast to surpass $1 trillion in 2025, affiliate marketing spend, however, is only estimated to be 2% of this. Wider performance marketing is scheduled to come in around 60% of this $1 trillion, but affiliate is a small slice of performance spend despite widespread adoption and proven ROI.

In this interactive roundtable, brands will build a practical budget case to grow affiliate’s share in 2025 and beyond. We will explore five budget unlocks that are working now: unlocking supplier and co-op funds, bringing creators into affiliate, tapping retail media, doubling down on the basics at scale, and launching referral programmes that compound LTV.

Expect interactive playbooks, benchmarking with your peers, and a one-page business-case template you can take back to your CFO.

Audience: Retailers only.

This is a brand only roundtable. Spaces are limited to keep the discussion focused and practical. RSVP needed (just click add to schedule in the app).