Pay-for-Performance Publishers: How brands can unlock the full potential of content publishers

03 Sept 2025
Main Stage
Main Stage
Content partners are stepping up – and they’re not just top-funnel anymore. This session is for affiliate managers who want to unlock the full potential of content by working with publishers on a true performance basis. We’ll explore how leading brands are backing content with CPA models, what success looks like, and how to balance it alongside traditional partners like cashback and voucher.
Speakers
Unity Blott
Unity Blott, Commercial Editor - LADbible Group
Marthe Berlin
Marthe Berlin, RVP, Publisher Development EMEA - impact.com
Ed Hutchinson
Ed Hutchinson, Head of Retail Media Solutions - The Independent