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Started from the Bottom (of the Conversion Funnel), Now We’re Here
Conversion partners are often the first to be blamed for cannibalisation, discount dependency and taking credit for sales that would have happened anyway. But does the data actually support that? This panel will challenge the assumptions surrounding lower-funnel partners and explore the value they add beyond the final click. Expect an honest discussion on incrementality, new customer acquisition, conversion uplift and how brands can measure these partners more fairly.
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