Where Is the Next 20% Coming From?

10 Sept 2026
Roundtables

The problem: Everyone wants to diversify away from the same cashback and voucher partners, but discovering, assessing, and successfully testing new partners is still difficult.

Discussion points:

  • Which partner types are currently delivering genuinely new growth?
  • How do you assess creators, commerce content, CLO, brand-to-brand, retail media and emerging tech partners?
  • How much budget and time should be ring-fenced for testing?
  • How do you decide quickly whether to scale, optimise or stop?
  • How do teams activate the long tail without creating more admin?

Takeaway: A partner diversification plan covering what to protect, what to test, and what to stop doing.

For BRANDS only.

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Moderator
Rachel Said
Rachel Said, Affiliate and Partnerships Consultant - Rachel Said Consulting