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Where Is the Next 20% Coming From?
The problem: Everyone wants to diversify away from the same cashback and voucher partners, but discovering, assessing, and successfully testing new partners is still difficult.
Discussion points:
- Which partner types are currently delivering genuinely new growth?
- How do you assess creators, commerce content, CLO, brand-to-brand, retail media and emerging tech partners?
- How much budget and time should be ring-fenced for testing?
- How do you decide quickly whether to scale, optimise or stop?
- How do teams activate the long tail without creating more admin?
Takeaway: A partner diversification plan covering what to protect, what to test, and what to stop doing.
For BRANDS only.
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