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The New Role of the Content Publisher - How publishers are adapting their proposition and helping brands reach customers across an increasingly fragmented discovery journey.
Search is changing, audiences are discovering products in more places, and brands are under increasing pressure to prove the value of every partnership. This panel brings together leading content publishers to explore how their role is evolving beyond traditional affiliate links and last-click conversion. We’ll look at how publishers are responding to AI search, changing audience behaviour and the growth of creators, commerce content and retail media. The discussion will cover where content publishers influence the customer journey, how brands should measure that value, the new commercial models emerging and what both sides need to do differently to build stronger, higher-performing partnerships.
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