The Creator Playbook Brands Haven’t Been Given

10 Sept 2026
CJ Main Stage
Main Stage

In this interactive session, successful creators lift the lid on how they decide which brands to work with, what makes them ignore a brief, and what separates great partnerships from forgettable campaigns. Expect honest opinions, real examples and practical advice you can take straight back to your next campaign. This isn't a traditional panel. Our creators will react live to real-world scenarios including:

  • Rate this outreach email
  • Roast this creator brief
  • Green flag or red flag?
  • Instant yes vs instant no
  • Which brands genuinely get creator partnerships right?
  • The biggest myths brands believe about creators

We'll finish with an open Creator AMA, giving the audience the chance to ask the questions they've always wanted to ask but never had the opportunity to.

Whether you're launching your first creator programme or looking to improve an existing one, you'll leave with a practical playbook for building partnerships creators actually want to be part of.

Moderator
Rosie Slinn
Rosie Slinn, Head of UK & IE - Metapic
Speakers
Genevieve Turley
Genevieve Turley, Content Creator - Genevieve Turley MUA
Sarover Aujla
Sarover Aujla, Content Creator/Podcast Host
Aleena Razzaq
Aleena Razzaq, Content Creator - Sosher Media/Metapic
Serena Ojalae
Serena Ojalae, International HMUA & Content Creator - Serena Worldwide Ltd